In a city where fitness trends often come and go as quickly as social media challenges, a new concept is quietly carving out its own space. It is one built not on hype, but on purpose.
Pushing this movement is Spice Up Fitness, an all-women gym that recently opened its doors in Bonifacio Global City in Taguig, bringing a training philosophy shaped by years of development in Japan. More than another fitness destination, it introduces a carefully designed environment where women can focus entirely on their health, strength, and long-term physical development.
Leading the local launch is Atty. Jillian Del Rosario-Corpus, a member of one of the country’s most prominent business families and part of the newest generation stepping into leadership roles within the Viva Group.
As President of Spice Up Fitness Philippines, Del Rosario-Corpus brings an academic and professional background that combines discipline, strategy, and business insight. She earned her Juris Doctor degree from Ateneo Law School, graduating with Second Honors and ranking among the Top 18 students of her class. Prior to that, she completed her Bachelor of Science in Economics at the University of the Philippines Diliman and graduated cum laude. Before entering the family business, she spent a year practicing law in the private sector.
Today, she serves as Business Affairs Head and Chief of Staff of Viva Artists Agency while helping steer the growth of Viva’s newest fitness and lifestyle venture.
The gym’s arrival also represents a new chapter for the Del Rosario family. Atty. Jillian is the granddaughter of Viva founder and Chairman Vic Del Rosario and the eldest daughter of Veronique Del Rosario-Corpus, President and COO of Viva Artists Agency and Viva Beauty. Her involvement signals the continuing evolution of the family-led enterprise into industries beyond entertainment.
Yet Spice Up Fitness is not simply another business expansion. It enters the wellness sector with a distinct proposition: a gym created exclusively for women.
The concept originated in Tokyo before expanding to major Japanese cities such as Harajuku, Omotesando, Nagoya, Shinsaibashi, and Umeda. Its success later extended to Vietnam, paving the way for its Philippine debut.
Unlike many fitness centers that rely heavily on trends, the Spice Up model emphasizes consistency and measurable progress. The program was developed by founder Tomo Okabe, whose background in strength and conditioning helped shape a system focused on structured training rather than short-lived motivation.
Inside the gym, members are encouraged to view fitness as an ongoing practice instead of a temporary goal. Workouts are designed around proper movement patterns, posture improvement, and lower-body strength development. The gym’s signature “Glutes in Action” approach highlights these principles, helping members build stability and functional strength that extend beyond aesthetics.
What truly sets the facility apart, however, is its women-only environment.
For many members, entering a gym can feel intimidating. Shared spaces often bring distractions, self-consciousness, or pressure to perform. Spice Up Fitness seeks to remove those barriers by creating a setting where women can train comfortably and confidently.
The approach goes beyond privacy. Coaching programs are designed with women’s physiological needs in mind, allowing trainers to deliver guidance that is more specific and personalized. The result is an atmosphere where members can focus less on how they appear and more on how they move, perform, and improve.
This reflects a larger shift occurring across the global fitness industry. Increasingly, women are seeking training programs centered on strength, mobility, posture, and overall wellness rather than appearance alone. Physical capability is becoming just as important as physical transformation.
The timing may be particularly relevant for Metro Manila’s fitness landscape. As consumers become more informed about exercise science and long-term health, interest is growing in programs that offer structure and expertise rather than quick fixes.
Still, the success of any fitness concept ultimately depends on execution. A women-only label alone cannot guarantee results. What matters is the quality of coaching, the consistency of the training system, and the experience members receive every time they walk through the door.
Spice Up Fitness enters the market with a clear vision: to create a space where women can build strength on their own terms. If it succeeds, it may help reshape expectations of what a modern gym can be—not simply a place to work out, but a place designed to help women thrive.
Located at Park Triangle Mall in Bonifacio Global City, Spice Up Fitness is bringing a new perspective to wellness—one that places confidence, community, and strength at the forefront.
