The Quantum Skyview activity center in Gateway Mall 2, Araneta City, was recently transformed into a showcase of Filipino cinematic talent. Stars, filmmakers, and eager fans converged for the 50th Metro Manila Film Festival (MMFF) media and fan conference, generating a palpable buzz of excitement for the upcoming holiday film season.
This was a joyous celebration of the collaborative spirit that fuels the Philippine film industry. Icons like Judy Ann Santos, Chanda Romero, and Sylvia Sanchez mingled with rising stars like Francine Diaz and Seth Fedelin, creating an unforgettable experience for fans who lined up to capture selfies and autographs.
A Sneak Peek at the Silver Screen
The conference offered a glimpse into the ten official entries vying for audience attention this Christmas season. “The Kingdom,” “Topakk,” “Espantaho,” “And The Breadwinner Is…,” “Uninvited,” “Hold Me Close,” “Green Bones,” “Strange Frequencies: Taiwan Killer Hospital,” “Isang Himala,” and “My Future You” all promise diverse stories and compelling performances.













Each film’s cast took the stage for a Q&A session, sharing insights into their roles and inviting the public to experience their cinematic creations. The energy was infectious, with attendees eager to discover the narratives that await them on the big screen.
A Legacy of Filipino Artistry
MMDA and MMFF Chairman, lawyer Don Artes, addressed the crowd, highlighting the festival’s enduring mission to champion Filipino artistry. He encouraged everyone to support local films, stating:
“We’ve seen the trailers and [heard about] the stories featured in the 50th edition of the MMFF. Many prominent stars will bring brilliance to the golden edition of our film festival. Let us support the 10 films of the MMFF — our Filipino films — so see you in the cinemas starting December 25.”
The 50th MMFF runs from December 25th to January 7th, 2025, promising a festive cinematic experience that celebrates the heart and soul of Filipino storytelling.
Lights, Camera, Action: MMFF 50th Edition Kicks Off with a Bang
The 50th Metro Manila Film Festival (MMFF) launched its promotional campaign with a grand media and fan conference at the Quantum Skyview Gateway Mall 2 in Araneta City. The event offered a first look at the festival’s highly anticipated film entries, bringing together filmmakers, actors, and enthusiastic fans.
Trailers, behind-the-scenes glimpses, and promotional materials from all ten official entries were showcased, providing a taste of the cinematic treats in store for audiences this holiday season. The diverse lineup includes “The Kingdom,” “Topakk,” “Espantaho,” “And The Breadwinner Is…,” “Uninvited,” “Hold Me Close,” “Green Bones,” “Strange Frequencies: Taiwan Killer Hospital,” “Isang Himala,” and “My Future You.”
Building Anticipation
MMDA and MMFF Overall Concurrent Chairman Attorney Don Artes highlighted the importance of the event in stirring public excitement for the festival. He urged audiences to support Filipino films, saying:
“We have seen the trailers and the stories featured in the 50th edition of MMFF. Many notable actors will bring brilliance to the golden edition of our film festival. Let us support the 10 films of MMFF, the Filipino films.”
The conference was graced by a constellation of stars, including Judy Ann Santos, Carlo Aquino, Dennis Trillo, Francine Diaz, Sylvia Sanchez, Mylene Dizon, Eugene Domingo, Gladys Reyes, and Chanda Romero, further amplifying the excitement.
A Festival for the Fans
The event prioritized audience engagement, allowing fans to interact directly with producers and cast members. Attendees delved deeper into the film entries, participated in contests, and seized the opportunity to take photos with their idols.
Producers and directors shared the creative processes and challenges behind their films, enriching the promotional experience. The atmosphere was festive, complete with giveaways and fan-centric activities that heightened anticipation for the festival’s opening day.
The MMFF’s 50th edition, running from December 25th to January 7th, carries on its tradition of celebrating Filipino cinema during the holiday season, offering a diverse array of films that reflect the nation’s rich storytelling heritage.