Fans flocked to Heart Evangelista’s Closet Parties, successfully held last weekend.
Screengrabs courtesy of Heart Evangelista’s supporters @nestle_04 and @heart.e.official on Instagram
As expected, the event was fun and a true “box-office hit,” drawing in fans and shoppers eager to score pre-loved and brand-new pieces from the fashion icon’s closet.
Even before 10 a.m., lines had already formed at the venue, with many attendees traveling from different parts of the country just to join the shopping event.
Featured at the Closet Party were items from Heart’s personal wardrobe and those of her friends, including high-end luxury pieces and local fashion finds she had previously worn. Some items were priced as low as ₱200, while others went up to ₱50,000.
The event was well-organized, with a registration area, multiple cashier stations, and clearly arranged sections by category and price—from clothing, bags, and shoes to sunglasses.
Because of the large crowd, items were quickly sold out.
To be fair to Heart’s fans, it was clear they came prepared, with many buying multiple pieces.
One fan even traveled all the way from Mindanao just to attend, and when she got the chance to take a selfie with Heart, she was trembling with excitement.
Another shopper from Antipolo shared that she arrived early at the venue and was thrilled with how many items she was able to purchase.
“I got a lot of pieces for just ₱200, and some still had tags,” she said.
High-end luxury items—especially designer bags—were also quickly snapped up, attracting well-heeled and fashion-forward fans of the style icon.
The atmosphere was lively, as even well-dressed and sophisticated shoppers eagerly joined the “mine” culture, racing to claim the items they wanted.
There was also an impromptu “Styled by Heart” moment, when Heart personally adjusted some pieces and interacted with the crowd in a live-selling style, much to the delight of fans.
The actress remained hands-on throughout the event—double-checking items, taking selfies with attendees, and even signing some of the merchandise purchased by fans.
Because of this, the Closet Party also felt like a fan day for many of her supporters.
Although there was some buildup at the cashier lines due to the volume of buyers, the flow of the event remained smooth thanks to the number of cashier stations and the experienced team behind organizing the bazaar-style event.
According to someone close to Heart, her team has been mounting similar events for years. These were previously called pre-loved bazaars, but “Closet Party” is now considered a more fitting name, as many of the items being sold are unused, still with tags, and even sealed in plastic.
That’s why attendees had one key piece of advice: if you see something you like, don’t let it go—because by the time you come back, it might already be gone.
