Premium smartphone brand, TECNO Mobile, recently launched its new brand slogan, Stop At Nothing, along with a brand video and a brand campaign hashtagged #StopAtNothing, which pays tribute to all those who continue to push forward, against all odds. #StopAtNothing represents TECNO’s recognition of human progress and people’s pursuit for purpose, potential and excellence.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or which gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO. “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
The campaign, which was launched in Africa last August, features several above-the-line elements including a 60-second global brand video that demonstrates the resilience of the human spirit. It is supported by a strategic execution of digital, social and PR tactics emanating from representative markets, including the Philippines, Nigeria, Kenya, India, Turkey, and Russia.
#StopAtNothing is so much more than another brand campaign,” says Xu. “It represents the values and the attitude that we as a brand embrace, and TECNO’s role in providing the technology they need to progress even further.”
Xu concludes: “#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that act as an enabler of progression.”
Earlier this year, TECNO announced its latest “superpower” – securing Chris Evans, an A-list Hollywood celebrity, as its worldwide brand ambassador. This signing has intensified TECNO’s determination to be recognised as a leader in global emerging markets.
TECNO’s Filipino consumers can soon look forward to a brand new smartphone with anti-shake function from the brand, CAMON 18 Premier. With this smartphone, TECNO makes it possible for everyone to experience mobile technological innovations that can help improve the way they work, learn, play, and live, at a fraction of the price offered by other brands. With this latest offering, TECNO Mobile stays true to its commitment to bring innovation to global emerging markets, as the premium smartphone brand for all.