In the Philippines, beauty and confidence are often intertwined with the health and appearance of one’s skin. Getting compliments like “Ang kinis mo!” or “Flawless!” are not just words, they reflect societal standards and personal pride. A clear, radiant complexion is widely regarded as a symbol of beauty and self-assuredness. For many Filipinos, taking care of the skin is a way to boost confidence and feel good in their own skin. Skin issues, however, can be a major concern, affecting not only appearance but also emotional well-being, which makes addressing sensitive skin a vital part of skincare routines.
Sensitive Skin: A Common Concern in the Philippines
Sensitive skin affects approximately 7 out of 10 Filipinos, yet it remains an often-overlooked concern in daily conversations. Aveeno, a pioneer in sensitive skin care solutions, is backed by over 75 years of oat science research and innovation. Their products are formulated with the latest insights, designed to nourish the face and body, bolster the skin’s natural barrier, and shield against pollutants—adapting to changing lifestyles and emerging skincare trends. Aveeno’s dedication to understanding sensitive skin ensures that Filipinos have access to gentle, effective solutions tailored to their needs.
Aveeno’s Community and Support Campaigns
Aveeno’s commitment goes beyond product development as it also encompasses building a community that understands and supports those with sensitive skin. Their #SensitiveSkinWontStopUs campaign highlights the vital role Aveeno plays in empowering individuals who face these challenges daily. More than a marketing effort, it’s a movement encouraging open conversations about skin health, including flaws, flare-ups, and personal journeys. The campaign creates a safe space for sharing experiences and connecting with others who understand the emotional side of sensitive skin, reinforcing Aveeno’s dedication to setting the standard in gentle, effective skincare solutions.
Launch of the Sensitive Skin Stories Campaign
During the launch last June 5, an empowering, interactive gallery showcased personal stories from those with sensitive skin. These displays highlighted the emotional journey behind skincare, emphasizing resilience and self-acceptance through the hashtag #SensitiveSkinWontStopUs. Influencers and media participants immersed themselves in narratives that spotlighted the importance of understanding and caring for sensitive skin, transforming the experience into a celebration of strength and self-love.
Inspiring Stories from Special Speakers
Aveeno featured a program with inspiring speakers—athlete and international host Vince Velasco, and certified color analyst Enzo Villacorta—both of whom battled eczema since childhood.
- Vince Velasco shared his personal story of overcoming adversity, recounting how eczema led to bullying in his youth. Despite these hardships, he found resilience and strength, with Aveeno always supporting him in managing his condition while maintaining a bustling lifestyle.
- Enzo Villacorta opened up about how eczema affected his self-esteem, making him self-conscious and anxious about his skin. His journey taught him that caring for sensitive skin does not have to be complicated or burdensome. With Aveeno, he discovered simple yet effective skincare solutions that help him feel confident and comfortable, proving that embracing your skin’s needs can lead to empowerment and pride.
Expert Advice and Personal Experiences
Ira Santos, Aveeno’s Marketing Manager, shared her insights, emphasizing “sensitive skin shouldn’t hold anyone back.” She explained that no matter your lifestyle—whether you’re an athlete, parent, artist, or professional—your skin should never be a reason to hide your true self. Her words reflect the core message of the campaign: #SensitiveSkinWontStopUs, an empowering rallying cry for resilience and self-love. Dermatologist Dr. Paula Carait also shared expert advice, clarifying that:
“The absence of dryness or flaking does not rule out skin sensitivity. Sensitive skin can present as burning, stinging, or itching—even in well-hydrated skin. Formulations with scientifically supported ingredients like oat help restore the barrier, reduce reactivity, and promote overall comfort.”
A Personal Perspective from a Mother with Sensitive Skin
Isabel Lacson-Ruiz, Senior Marketing Manager of Kenvue Philippines, shared her personal experience as a mother of three, including two children with atopic dermatitis. She emphasized that with professional guidance and collective support, women can celebrate their sensitive skin rather than being defined by it.
“This campaign,” she said, “is about recognizing and owning your sensitivity despite the challenges. It’s about staying true to your aspirations and not letting skin issues hold you back from achieving your dreams.”
The Power of Community and Ongoing Support
Community plays a crucial role in Aveeno Sensitive Skin Stories. It’s a shared movement designed to create a supportive space where people can voice their concerns, share insights, and find comfort. It’s where Aveeno connects with loyal customers and advocates, encouraging ongoing conversations about skincare that empower individuals and reinforce the importance of understanding one’s skin.
(From Left to Right) Isabel Ruiz, Senior Marketing Manager for Skin Health & Feminine Care, Kenvue; Junho Kim, Marketing Director, Kenvue; Ira Santos, Aveeno Marketing Manager, Kenvue; Karylle Bolivar, Shopper Marketing Lead for Skin Health, Kenvue; and Sophia Custodio, Neutrogena Senior Brand Manager, Kenvue
Connect and Join the Movement
For more updates, follow Aveeno on social media through the provided links and stay connected with the hashtag #SensitiveSkinWontStopUs.
Through these channels, you can join a community committed to embracing and caring for sensitive skin. Stay inspired by real stories of resilience, learn professional tips, and see how Aveeno continues to spearhead compassionate skincare solutions tailored for every skin type.
As more Filipinos share their journeys, the movement grows stronger—reminding everyone that with the right support and understanding, sensitive skin can be a part of a confident, vibrant life.
Aveeno on social media:
https://www.instagram.com/aveenoph
