Aging backwards and skincare have taken on a bigger, louder presence in the Philippines, with more people investing in routines that promise longevity rather than temporary solutions. What used to be a niche interest is now part of everyday conversation, showing how Filipinos are embracing beauty and self-care.
Treatments today are less about dramatic overnight change and more about prevention, repair, and working in sync with the skin’s natural processes. I first noticed this change in the most unexpected, almost offhand way.
Late last year, I couldn’t help but notice how flawless a TV reporter friend’s skin had become. It looked smooth, refined, almost glass-like. Curious, I asked what he had been using. “I actually just got it from Korea,” he said casually, before adding one key detail: “Make sure the product you use contains PDRN.”
At the time, I just took a mental note. Still, it stayed with me. A better understanding of PDRN came on April 10, when I attended an event and listened to Kei George Rebolledo, Chief Executive Officer and Medical Doctor of Kutis By Kei Dermatology and Skincare Corporation.
Dr. Kei is a board-certified dermatologist and in fact, ranked third as a topnotcher of his dermatology board examination. This comes as no surprise because aside from being a consistent dean’s lister, Rizal Honors Society awardee, and a Star Scholar, Dr. Kei also graduated magna cum laude from De La Salle University – Manila with a pre-medicine degree in Human Biology.
Known to many online as a doctor with glass skin and a strong presence on short form video streaming app TikTok, Dr. Kei has built a reputation not just for his clinical output, but also for how he communicates. Seeing him in person made it clear why.
Dr. Kei has a way of explaining medical concepts that seems effortless. He stood onstage with a kind of confidence that will make you trust him. What could easily become overwhelming medical jargon is broken down into clear, digestible ideas. It is the kind of delivery that makes you think he could just as easily be teaching in a classroom.
And that ability, to make complex information accessible, has become one of his strongest assets.
@kutisbykei Sharing Doc Kei’s full Rejuran lecture ✨ Part 2 is here. In this part, Doc Kei demonstrates the actual subcision done in our Acne Scar Protocol (Rejuran S)—a key step for releasing tethered, depressed scars and helping create a smoother surface over time. This is part of our KBK Regenerative Framework, a multi-modal approach that may include: • Subcision • TCA CROSS chemical peel • CO2 laser • PRP microneedling • and of course Rejuran for skin repair and regeneration Want Part 3 next? Comment “PART 3” 💛 #kutisbykei #dockei #dermatologist #rejuran #acnescartreatment ♬ original sound – Kutis by Kei
“Unlike dermal fillers that add volume or neuromodulators that limit muscle movement, Rejuran works by encouraging the skin to heal itself. The approach has made it popular among patients seeking gradual, natural-looking results,” Dr. Kei explained during the Rejuran Infinite Awards Night.
In a single statement, he reframed the idea of aesthetic treatments not as something that alters, but something that supports. Rejuran, as discussed during the event, is a South Korean injectable made with polynucleotides derived from salmon DNA. These are highly compatible with human skin and are used to support repair, improve elasticity, and strengthen the skin barrier.
Dr. Kei explained the long-term approach. “By stimulating collagen production and improving cell turnover, the treatment aims to enhance overall skin quality over time rather than deliver immediate changes,” he added. It was the missing link to that December conversation I had. PDRN, apparently, is part of a broader movement toward regenerative skincare.
Beyond understanding the science, the highlight of the evening was recognition. The Rejuran Infinite Awards Night held in Makati gathered leaders in dermatology and aesthetics. Dr. Kei was one of the speakers and awardees during the night as awards were given to clinics and aesthetic centers who have demonstrated unmatched commitment to skin science and patient care.
Dr. Kei Rebolledo with fellow awardees Dr. Aivee Aguilar-Teo and huband Dr. Z Teo and host-actor-entrepreneur Tim Yap
Dr. Kei’s clinic, Kutis By Kei, emerged as the most decorated dermatology and aesthetic clinic of the night, taking home six awards, including the Platinum Membership Award, Social Impact and Visibility Award, and Emerging Star Award.
“These awards inspire us to continue advancing our approach to skin health and to maintain high standards in treatments,” Dr. Kei stated. “It’s both humbling and motivating for our team.”
Dr. Kei Rebolledo with fellow awardee and celebrity doctor Aivee Aguilar-Teo
Dr. Kei with the event host and actress Agot Isidro
In a relatively short period, Dr. Kei has expanded from being a familiar online educator at the height of the pandemic to leading a multi-awarded brand with several clinics and a steadily growing following. His influence now extends beyond social media into real-world practice, where both his treatments and his messaging are relatable for a wider audience.
This photo is owned by Kutis by Kei
Perhaps, that’s what makes the speed by which he’s achieving success worth noting. Because while many can build a following, not everyone can translate that into credibility and sustained impact the way Dr. Kei has done.
Dr. Kei’s strength lies not only in the treatments he offers, but in his magic to better understand people and make them understand the work he does. His clarity is his key to authority. It eventually becomes our key to unlocking beauty and aging gracefully.
For more updates, follow Kutis by Kei on social media:
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TikTok – https://www.tiktok.com/@kutisbykei
