Vice Ganda, one of ABS-CBN’s most prominent stars, and the network were once again recognized for their trustworthiness by receiving a Most Trusted Entertainment and Variety Presenter Award and Gold Award, respectively, from the prestigious Reader’s Digest Trusted Brands Awards 2023.
As per the 25th annual survey conducted by Reader’s Digest, brands that receive a Gold Award are acknowledged for their outstanding results, based on consumers’ perception of their attentiveness to concerns, empathy towards situations, and provision of support and assistance.
Vice Ganda, unkabogable host of “It’s Showtime,” added another accolade to her achievements by being recognized as one of the most trusted personalities in the Philippines. She also graced the front cover of the April 2023 issue of Reader’s Digest, making it her second cover appearance since 2010.
Having been awarded as the Most Trusted Entertainment and Variety Presenter for five consecutive years, Vice Ganda is described by Reader’s Digest as a “national treasure” whose “influential voice” and “cultural impact” have made her one of the most successful entertainers in the Philippines.
The Trusted Brands survey, conducted independently by Catalyst, a leading research company, gathered feedback from 8,000 consumers across the markets of the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan. Respondents were asked to identify the brands of products and services they trust the most. The complete list of winners can be found exclusively in the April 2023 issue of Reader’s Digest magazine in the Philippines.