In today’s beauty scene, where celebrity collaborations often spark curiosity among fans and consumers alike, young stars are increasingly stepping into the world of product development. Actress and Viva artist Angela Muji does it again and expands her presence beyond the screen with a new venture in the beauty industry.
GeLaVie by VIBBI, whose name is a playful take on the French phrase “C’est la vie,” marks Angela Muji’s newest collaboration with Viva Beauty. Speaking during her recent media conference, Angela shared that the brand name reflects a lighthearted outlook on life, mirroring both the youthful spirit of the product line and her own personality.
The project also reflects a broader philosophy within Viva Entertainment. Angela revealed during the mediacon that Viva patriarch Vic Del Rosario has long encouraged talents to become financially secure beyond their work onscreen. In line with that vision, GeLaVie by VIBBI is not simply an endorsement deal for the actress. She is also a partner in the venture and will earn royalties for every product sold, giving her a meaningful stake in the brand’s success.
The launch of GeLaVie by VIBBI represents Angela’s second collaboration with Viva Beauty, following the success of the VIBBI lip care line, where she served as the brand’s ambassador. That earlier partnership helped establish her presence in the beauty space and paved the way for this latest expansion.
GeLaVie by VIBBI introduces a hair and body mist collection featuring three playful variants: Candy & Cloud, Lush & Lollipop, and Sweet & Swirl. Each scent is designed to deliver a refreshing fragrance that can easily become part of everyday routines.
Beyond the sweet-inspired names, the mists are formulated with ingredients intended to care for both hair and skin. These include aloe vera extract, panthenol (pro-vitamin B5), betaine, niacinamide, glycerin, and triethyl citrate, creating a blend that combines fragrance with moisturizing and skin-friendly benefits.
The launch comes at a time when Angela’s career continues to gain momentum. Fresh from the success of the Viva One series Seducing Drake Palma and the fantasy-romance film A Werewolf Boy, the actress is steadily expanding her presence both in entertainment and in the lifestyle space.
The product line also reflects Angela’s vibrant personality, with its colorful aesthetic and whimsical scent names designed to capture a sense of youthful charm.
Angela was likewise actively involved in developing the line, working closely with Viva Beauty on key aspects of the brand—from its name and packaging to the formulation of the mists themselves.
With GeLaVie by VIBBI, Angela Muji continues to extend her influence beyond acting while reinforcing Viva Beauty’s commitment to creating innovative and accessible beauty products for Filipino consumers.
