Shuvee Etrata has officially become the face of Vivienne Vanity Lounge (VVL), a move by the brand that carries a heartfelt and authentic story behind it. This endorsement is one that is about self-love, genuine values, and inspiring others. These are values that deeply reflect the brand’s mission.
The touching reason why VVL owners chose Shuvee as their endorser is touching. Niel Patrick Guiban, CEO of VVL, turned emotional during the media launch and shared, “Thank you for that question. Actually, from the very beginning, I saw her as a perfect representation of our brand. But the clue that made us decide to get her was when my two daughters, the ones wearing gold, told me that they love Shuvee so much. Imagine, coming from kids, it’s rare to have an inspiration because we just love our kids so much and value the people they look up to. When I saw that, we decided to reach out to get her.”
This insight reveals that the owners’ decision was rooted in genuine admiration and the innocence of children’s admiration, which often reflects true character. Catherine Gayle Guiban, Niel’s wife and VVL COO, added, “Basically, I am a big fan of the series. We’ve been watching her in PBB, especially her traits — being genuine, being true to herself. As a business owner, I want to partner with people who share similar values and beliefs. I see her as genuine, whether showing good or bad traits. We accept her for who she is. Whatever she shows, people love her for it. That’s why we’re thankful to have a partnership with her.”
For Shuvee, who was visibly touched, the journey to becoming the brand ambassador was emotional. She recounted, “When I got evicted, I cried because I thought that was the end of my career or I’d go back to my studies. I thought maybe I was not meant for this showbiz thing because I felt I wasn’t loved enough by Filipinos. But when I opened the doors to PBB and saw supporters waving my face, I realized my dream continues. It may have ended one chapter, but another opens. I am grateful and less pressured now, just being myself and inspiring the younger generation.”
Shuvee’s journey of self-discovery and acceptance perfectly aligns with VVL’s core message — beauty begins with self-love. She openly shared, “I believe my concept of beauty hasn’t changed at all po kasi Sparkle made me want to love myself. Ever since I was young, I was insecure with my skin color, with skin complexion. However, with Sparkle po kasi, they were able to accept me for who I am. So, the moment they started to believe in me, they made me feel loved even if hindi ako gano’n ka-perfect. Naniwala din po ako na maganda din po pala ako.”
Her words continue to inspire. She said, “To all the young girls out there, younger generations who look up to me, I would just love to say this: Before, I was really insecure. I had a lot of self-doubt, insecurity, self-doubt, kulang na lang ibahin ko yung sarili ko, i-cover ko myself with makeup just to cover my imperfections. But the moment I tried and believed in myself, the moment I embraced myself, the moment you just try to be you, is the moment everybody will love you. You don’t need to change every single piece of yourself. Wala kang kailangang patunayan. You don’t even need to make other people love you. You just need to be yourself.”
Her confidence is a holistic embrace of self-care. Shuvee openly admitted, “I am very confident about my appearance. I do affirmations every day, which help me appreciate myself and take care of my mental health. Sometimes I feel I look the best in the morning even without makeup! I am vain in a positive way — I do affirmations every morning. It boosts my confidence for the day.”
@randomrepublika This girl is a sensation! GMA just found a new gem. Sparkle artist Shuvee Etrata is the newest face of #VivienneVanityLounge and we know why. She has the beauty and the charm! Even the shy TV cameraman asked for a photo op after the media launch.🫶🏻 #SparkleArtist #sparklegmaartistcenter #ShuveeEtrata ♬ original sound – randomrepublika
Her love for self-care extends to her preferred services. Here are her suggestions. Shuvee said“For working people, like a home-service package with pamper time — foot massage, head massage, nails, and eyelashes. Something on the go, anytime, anywhere. That way, they can prioritize self-care.”
Shuvee’s gratitude toward Vivienne Vanity Lounge is genuine. She said, with sincerity, “For this family I have now, I treat every endorsement and partnership as a family. I am very grateful, from the bottom of my heart. Thank you for choosing me as your ambassador. I had manifested this — I love massages, and I wished for this actually. I hope I can always have more pampering days like this. I love to share that support with all my fans and supporters — you inspire me to do more. Your support keeps me fighting and thriving, even when I’m tired. I want to give back to you all by inspiring others and making you happy.”
WATCH:
