Young global smartphone brand Vivo, in partnership with Mega Magazine, celebrated the 120th Independence Day by encouraging the patriots to support their fellow Filipinos.
For the campaign’s fourth iteration, Mega teamed up with Vivo X21 to unlock The New PH.
The New PH, which was launched in 2015, is a social media campaign that gathers Manila’s celebrities, influencers, socialites, and other newsmakers to celebrate their Filipino heritage. Mega Magazine, together with Vivo X21, on June 12 saw how The New PH campaign launched a positive message through a thousand personalities who uploaded their #UnlockTheNewPH headshots.
The campaign stressed the importance of throwing one’s weight behind Filipino goods and talents as one of the many ways to show patriotism.
“I encourage everyone to support Filipino-made products, experience the beautiful destinations of our country and be a part of its unique culture,” the caption that accompanied the headshots read as posted on Instagram with the #MEGAVivoX21Moments.
Featured images from Glenn Krishnan and Neil Perez on Instagram