555 Carne Norte‘s newest endorser Alden Richards is seen in three videos serenading the winners of the brand’s Hugot Lakas promo. Last February, 555 called for Hugot Lakas stories from their followers. Promo entries meant touching 5-sentence stories about a person’s source of strength. Winners get the prize of having a special dinner date with Alden and a surprise treat. The surprise treat turned out to be a harana from the Pambansang Bae.