Manila, Philippines — PHINMA Education, a network of schools fast emerging as a leader in providing accessible quality education, has partnered with musician Jose Villanueva III, also known as Quest, for a campaign to inspire young Filipinos to pursue their education and fulfill their dreams.

PHINMA Education has launched the campaign with Quest’s new song “Sasamahan Kita,” which talks about keeping dreams alive in the face of challenges and counting on a support system to achieve a brighter future. This supports the company’s longstanding mission of “making lives better through education.”

In writing “Sasamahan Kita,” Quest took inspiration from his own childhood. Battling poverty, Quest found his first mentor in his grandmother, a teacher, who taught him the value of education and the importance of having a strong role model.

“My grandmother took care of us from the start. I placed myself in her—a teacher’s—shoes and wrote about the experience. I saw how much she dedicated her life to her profession. I saw her dedication and hard work,” shared Quest.“She inspired me to work hard and never give up.”

For Quest, his grandmother’s example led him to value education and seek people who would support him and his dreams.

“I’m a big advocate of getting an education and having the right mentors. I had to learn that I needed to surround myself with the right people,” he added. “The people in my life gave me the confidence I needed to dream and achieve, no matter how small.”

It was Quest’s passion for education and desire to pay it forward that inspired PHINMA Education to link up with the artist.

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“When the opportunity to work with a passionate partner like PHINMA Education was presented, I gladly accepted. Through this anthem, we aim to raise the spirits of the Filipino youth, remind them of the value of education, and even pursue their educational opportunities with PHINMA Education,” said Quest.

“At PHINMA Education, we believe that education is key to creating a better, brighter future,” shared PHINMA Education President Chito Salazar. “We share Quest’s advocacy giving Filipino youth a strong support system. Working on ‘Sasamahan Kita’ has given us the chance to highlight how education has changed the lives of our own students and those of young Filipinos from households with limited income across the country.”

Quest’s music video for “Sasamahan Kita” features PHINMA Education institution Araullo University (Cabanatuan, Nueva Ecija) and the stories of three of its students: Harry Bibat, a BS Criminology student who moonlights as a tricycle driver; Aldrin Aquino, a BS Civil Engineering student who works as a student assistant; and Erika Balaoing, a BS Civil Engineering student who makes a living as a farmer to help support her family and her studies.

With PHINMA Education, students like Harry, Aldrin, and Erika have access to an education that focuses on active learning; provides an industry-relevant, skills-oriented curriculum; and encourages them to develop their soft skills and leverage their motivations to create tangible results. They also have access to scholarship programs without a grade retention component, making it easier for students to stay in school and complete their degree programs.

To date, PHINMA Education’s network covers Araullo University (Nueva Ecija), Cagayan de Oro College (Cagayan de Oro), Southwestern University (Cebu), University of Iloilo (Iloilo), University of Pangasinan (Pangasinan), and Saint Jude College (Manila).

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PHINMA Education’s structured, gritty approach to education has already started to bear fruit. More than 80% of its graduates find employment within a year of their graduation. In addition, the PHINMA Education schools have recorded a 100% passing rate for first-time examinees in 40 different board examinations, including nursing, civil engineering, accountancy, criminology, and education.

For more info on PHINMA Education, visit Stream “Sasamahan Kita” on Quest’s official Spotify channel and watch the official music video on PHINMA Education’s official Facebook page (@phinmaeducation) and YouTube channel (PHINMA Education).


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