For many Filipinos, skincare has become a significant part of daily self-care and wellness. With the country’s tropical climate and year-round exposure to strong UV rays, more people are recognizing the importance of protecting their skin from sun damage. Sunscreen is now widely considered a non-negotiable step in many skincare routines, regardless of age or lifestyle. Increased awareness through beauty communities, dermatologists, and health campaigns has helped make SPF products a staple in households across the Philippines.
Watsons reinforced the importance of daily sun protection through its “SPF Redefined: Have a SUNStoppable Summer” campaign, which culminated in a major celebration of National Sunscreen Day on May 28, 2026, at SM Mall of Asia. The event highlighted a simple but important message — sunscreen should be part of an everyday routine, not just a seasonal essential. Guests enjoyed a variety of interactive activities, product showcases, and exclusive experiences designed to encourage smarter sun care habits. Media personalities, content creators, invited guests, and Watsons Club members gathered to explore the latest skincare and wellness offerings while taking part in engaging brand activations.
The National Sunscreen Day celebration capped off a series of summer initiatives launched by Watsons over the previous months. Following its opening event at SM North EDSA, the campaign expanded to key locations including Clark and Cebu, bringing educational and experiential activities closer to customers. Watsons also participated in the busy Laboracay festivities at its Station 1 branch in Boracay, where visitors were introduced to a range of sun care products and promotions. Earlier in April, the campaign reached fitness enthusiasts at the Siargao Ultramarathon by providing participants with loot bags and sunscreen essentials to support outdoor protection.
Host and content creator Ayn Bernos
The event officially opened with an energetic performance by the JSTAR Dance Group, setting an upbeat tone for the day. Hosting duties were handled by lifestyle personality Ayn Bernos, whose active outdoor lifestyle made her a fitting advocate for sun protection. Bernos also hosted the campaign’s launch event earlier in the year, creating a sense of continuity throughout the SPF Redefined initiative. Attendees also heard from Kami Sardua, Assistant Category Manager for Beauty, while representatives from Pond’s and Nivea shared valuable insights about the role of SPF in maintaining healthy skin.
Kami Sardua, Assistant Category Manager for Beauty
Speaking during the program, Sardua emphasized Watsons’ mission of making sunscreen a practical and accessible part of everyday life. She noted that effective sun protection should be easy to incorporate into any routine, whether people are spending time indoors, outdoors, or commuting throughout the day. With a variety of formats available, including lotions, sprays, and balms, Watsons aims to make sun care both convenient and enjoyable for consumers. The company continues to encourage everyone to stay protected regardless of the weather or season.
As a trusted destination for health, beauty, and personal care products, Watsons offers an extensive selection of sun care and wellness solutions. Customers can choose from a broad range of SPF products, cooling essentials, supplements, and skincare items tailored for different needs and preferences. Shoppers can maximize their purchases by joining the Watsons Club, a free membership program that rewards customers with points and exclusive benefits. Membership also provides easier access to promotions and personalized offers throughout the year.
The Watsons app further enhances the shopping experience by allowing customers to browse an extensive lineup of sunscreen products, including sprays, sticks, lotions, and even oral sunblock options. Through the app, users can conveniently place orders for home delivery or choose Click & Collect for faster pickup at participating stores. These digital services help make sun protection products more accessible to consumers wherever they may be. The platform also allows members to earn and track rewards while shopping for their everyday essentials.
More than a summer campaign, SPF Redefined and Watsons’ National Sunscreen Day initiative serve as an ongoing reminder that healthy skin requires consistent protection from harmful UV exposure. The campaign encourages consumers to make sunscreen a daily habit while also practicing proper after-sun care. Through education, accessibility, and product innovation, Watsons continues to promote healthier skincare routines among Filipinos. Its wide range of sun care products available nationwide supports this commitment year-round.
Watsons continues to strengthen its reputation as a leading retailer for health, beauty, and wellness needs. Its extensive portfolio includes trusted brands such as Nivea, Vaseline, Biore, Neutrogena, Celeteque, Snailwhite, Sola, Pond’s, Cathy Doll, Megan, Garnier, Oxecure, Aveeno, and iWhite Korea. Alongside sunscreen products, customers can find cooling essentials, body care items, wellness solutions, and skincare favorites suitable for every season. This diverse selection ensures shoppers can find products that fit their individual lifestyles and skincare goals.
With more than 1,200 stores across the Philippines, Watsons remains easily accessible to customers nationwide. Those who prefer to shop online can browse products through the Watsons app and take advantage of Express Delivery or Click & Collect services. Whether visiting a physical branch or shopping digitally, consumers can conveniently access a complete range of health, beauty, and sun care essentials. For the latest promotions and updates, customers may also follow Watsons Philippines on Instagram through @watsonph.
