New Faces, Same Spirit: Ginebra San Miguel shakes up ‘Gin Is In’ with fresh ambassadors
Ginebra San Miguel Inc. (GSMI), the producer of the world’s top-selling gin, has unveiled its newest “Gin-Is-In” campaign ambassadors: Jayson Luzadas (Boss Toyo), Atty. Oliver Moeller, and Mikee Quintos. These personalities, introduced during World Gin Day celebrations, embody the “Cool, Clear, and Versatile” qualities that GSMI aims to highlight through its campaign.
Gin’s coolness stems from its unique aroma and taste, derived from juniper berries and botanicals. Boss Toyo, the “Pinoy Pawnstar” host and collector, attests to gin’s cool factor, citing its refreshing taste and ability to help him unwind.
Clarity is another defining characteristic of gin, achieved through a meticulous distillation process. Atty. Oliver Moeller, a lawyer and advocate, appreciates gin’s clear nature and its role in fostering genuine connections.
Versatility is perhaps gin’s most appealing trait. Mikee Quintos, a multi-talented actress, draws parallels between her own adaptability and gin’s endless cocktail possibilities.
These three ambassadors, each embodying a distinct aspect of gin, were introduced at a World Gin Day event attended by media, social media influencers, and brand representatives.
To further celebrate World Gin Day, GSMI has organized five pocket events across the Philippines, featuring music and games. Additionally, throughout June, patrons can win prizes by ordering featured gin drinks at participating establishments.
With this campaign, GSMI aims to elevate appreciation for gin’s unique qualities and solidify its position as a drink for all occasions.
