The Sari-Sari Store Power-Up: 120+ Brands fuel Puregold’s Sari-Sari Store Negosyo Convention 2024
Unlocked: A shopping haven for business owners!
The leading multi-channel retailer, Puregold, has once again cemented its position as the premier destination for micro, small, and medium enterprise (MSME) owners in the Philippines. The 2024 Negosyo Convention, a highly anticipated event currently underway at the World Trade Center in Pasay City until May 18th, has seen an unprecedented turnout of over 12,000 members from the Tindahan ni Aling Puring program, which is now celebrating its 20th anniversary.
Susan Co, Chairman of Puregold Price Club, Inc., expressed her excitement about the company’s achievements, saying:
“This year we are commemorating significant milestones, because first, we are just four (4) doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo!”
President of Puregold Price Club Ferdinand Co
The annual convention serves as a testament to Puregold’s unwavering commitment to supporting and empowering its nearly one million MSME members, who operate a diverse range of small businesses, including sari-sari stores, karinderyas, bakeries, mini groceries, food catering services, and other food service enterprises.
Susan Co concluded her remarks by emphasizing the company’s ongoing dedication to its members:
“‘Panalo’ is not just a goal to be achieved, but a mindset to live by. Be assured that Puregold will continue to innovate and inspire all Ka-Asensos in the next decades to come.”
Marian Rivera’s onstage appearance for Mega Prime Foods Inc.
Over 120 Partner Brands Support the Event
With the support of more than 120 partner brands, including industry giants such as Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia, and Rebisco, the Puregold Sari-Sari Store Negosyo Convention is a must-attend event for Aling Puring members. The convention offers exclusive value deals and bulk promotions on commodities and goods, enabling business owners to optimize their budgets and enhance their operations.
Ferdinand Vincent Co, President of Puregold Price Club, Inc., highlighted the significance of the strong participation from both brands and members:
“The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us.”
He further reinforced the company’s commitment to its members:
“We will aggressively equip and supply our Aling Puring members with the best prices and assortment of goods so they can serve their communities better.”
Puregold’s Unwavering Commitment to Filipino Entrepreneurs
Through its innovative cost-saving initiatives and pioneering programs, Puregold continues to fulfill its promise of supporting and empowering Filipino entrepreneurs across the nation, enabling them to thrive and grow their businesses at every stage of their journey.
