Heart Evangelista boldly embraces her power and endorses intimate apparel
Global fashion icon Heart Evangelista takes a bold new step as the ambassador for Avon Intimate Apparel in the Philippines. This marks a significant milestone for Evangelista, her first-ever undergarment endorsement.
“This is my first undergarment endorsement, and I am proud that it is with Avon, a brand that celebrates all kinds of bodies and reminds women that they can achieve anything they set their mind to. Excited to show you how I style this new collection,” says Evangelista.
Evangelista’s powerful message of self-acceptance and embracing one’s unique path aligns perfectly with Avon’s core values. “Heart doesn’t just embrace her own story, but also empowers others to do the same. She’s an encouragement for women to embrace their uniqueness and confidently chart their paths,” says Anna Garces, Head of Marketing for Avon Philippines and Asia-Pacific.
Shaping Stories, Empowering Women
As a champion of female empowerment, Heart Evangelista inspires women to take ownership of their stories and break free from societal expectations. Her alignment with Avon Intimate Apparel sends a vital message: every woman has the power to shape her story, just as she has done.
This powerful collaboration reflects Avon’s broader mission. Their newest innerwear collection emphasizes comfort alongside a philosophy of supporting women and celebrating their collective power.
Avon’s 360° Comfort System: A Perfect Fit for Every Body
Evangelista embodies the spirit of Avon’s revolutionary 360° Comfort System, designed to ensure women feel ‘comfydent’ With breathable fabrics, versatile styles, and comfortable support, this collection embraces diversity and inclusivity. It’s innerwear designed to empower, allowing women to focus on conquering the world, free from discomfort.
Avon and Heart: A Powerful Alliance for Change
Heart’s debut with Avon featured a star-studded benefit fashion show and concert, a platform celebrating women’s power and unique stories. Proceeds from the event support organizations combating breast cancer and violence against women and girls, demonstrating Avon and Heart’s shared dedication to creating a better world for women.
This inspiring alliance invites women of all backgrounds to join the movement, embrace their power alongside Heart and Avon, and discover the comfort and confidence that comes with shaping your own story.
Where to Find the Collection
Discover Avon Intimate Apparel’s 360° Comfort System at www.avonshop.ph, through your local Avon representative, Lazada, Shopee, and TikTok Shop.
