DITO celebrates love and #1 network rating with the launch of ‘DongYan’ as endorsers
Filipinos are always on the go. Whether they’re scrolling through the latest chismis (gossip), leveling up in their favorite online game, or video-calling loved ones miles away, a fast and reliable connection is like the lifeblood of modern Pinoy life. That’s why DITO Telecommunity, the country’s fastest-growing telecom provider, knows how to get Filipinos’ hearts racing. They just launched their “DITO SA PUSO KO” campaign – a star-studded celebration featuring Dingdong Dantes and Marian Rivera, stars of the top-grossing Filipino film, “Rewind.”
In a major leap forward, DITO Telecommunity, the Philippines’ fastest-growing telecom provider, proudly launches its “DITO SA PUSO KO” campaign. This star-studded celebration features Dingdong Dantes and Marian Rivera, stars of the top-grossing Filipino film, “Rewind”. The campaign expresses DITO’s love for its subscribers, the DITOzens, whose support has been key in achieving this success and pushing DITO towards its goals of customer satisfaction and digital innovation.
The campaign’s heartwarming online video features a special rendition of the iconic Filipino song “Dito Sa Puso Ko”, perfectly echoing DITO’s latest milestone: being Rated #1 Mobile Network in the Philippines by Ookla, the global leader in network intelligence and connectivity insights.
This campaign highlights DITO’s commitment to enriching Filipinos’ lives with reliable connectivity and innovative solutions that turn digital dreams into reality. It’s also a testament to DITO’s fast-growing fanbase, with more and more Filipinos choosing its quality products and services.
“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.
DITO welcomes Dingdong Dantes and Marian Rivera, renowned for their charm and charisma, as the power couple leading this exciting chapter.
“Launching this campaign with Dingdong and Marian,the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide,” said Jasper Evangelista, DITO Brand and Marketing Director.
“At the outset, breaking into the market was a really a daunting challenge, specially amidst the long-standing duopoly. We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference, DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products. And because of that, we are really grateful.” Jimenez added.
This milestone with Dingdong and Marian isn’t just about celebrating success, it’s a reminder that DITO is constantly aiming higher.
“As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people,” Jimenez concluded.
