OATSIDE levels up with pocket packs and a flavor-filled festival [Apr 20-21]
Plant-based milk lovers, rejoice! OATSIDE, the brand known for its deliciously creamy oat-based beverages, is shaking things up with two big announcements. First, the launch of the OATSIDE Pocket Pack series brings their beloved flavors – Original, Chocolate, and a brand-new cafe-ready Oat Latte – to a convenient 200ml on-the-go size. Second, they’re hosting the OATSIDE Pocket Festival, a celebration of all things oat-tastic, on April 20-21 at Bonifacio High Street.
“We started in the Philippines in 2022 with OATSIDE’s 1L range and we have had great reception from cafe partners and consumers across the country,” says Benedict Lim, CEO of OATSIDE. “People love that our oat milks are low in sugar but don’t feel like a compromise on taste, which resonates with our mission of being the plant milk for people who don’t care for plant milks. We are so excited to share our new range of OATSIDE Pocket Packs with Filipinos, with a convenient on-the-go format and also introducing our new variant – the Oat Latte.”
Oatside’s original packaging when it was initially launched (Photos courtesy of OATSIDE Facebook page)
This expansion comes after OATSIDE’s successful launch in the Philippines in 2022. Their commitment to full flavor and low sugar content has resonated with the market.
“It’s been amazing to see the warm reception the Philippines has given OATSIDE since launching. It’s been our aim to make oat milk more accessible to the everyday Filipino,” adds Mario Dagdag, Country Manager of OATSIDE Philippines. “This is why we’ve been raring to launch the 200mL Pocket Packs. OATSIDE is now convenient to bring with you wherever! We’re also excited for everyone to try our new Oat Latte – perfect for on-the-go occasions when you must have that coffee fix.”
The OATSIDE Pocket Festival promises to be a feast for the senses. Expect colorful installations, playful games, and of course, plenty of opportunities to sample OATSIDE’s delicious offerings. The festival is free and open to everyone, promising a fun-filled experience for all ages.
Check out the new pocket packs!
Find the Pocket Packs near you! They’re already available in convenience stores like 7-Eleven, Uncle John’s, and Lawson, as well as leading supermarkets like Puregold, Landmark, Landers, and All Day.
Mark your calendars for the OATSIDE Pocket Festival: April 20-21, 10 am to 8 pm daily, at Bonifacio High Street. Follow @oatside on Instagram and @oatside_PH on TikTok for the latest updates.
#OATSIDEPH #OATSIDEPocketPack #OATSIDEPocketFestival
