Scent of Success: SM Beauty delights enthusiasts with fragrance options
Fragrances hold an inexplicable significance in our lives, evoking emotions, triggeing memories, and influencing our moods. From the comforting scent of home to the nostalgic aroma of nature, fragrances have an unparalleled ability to transport us to different times and places.
Last March 7, fragrance lovers were treated to a sensory paradise as SM Beauty’s Fragrance Garden transformed the SM Mall of Asia Atrium. The event brought together an exquisite selection of scents from sought-after names like Maison Margiela, Jo Malone, Lancôme, Armani, Ralph Lauren, and more.
Guests enjoyed an immersive experience with flower installations, fragrance booths, and interactive activities like bottle engraving and painting (exclusively for SMAC members). The program, hosted by Robbin Nambayan, featured a warm welcome from SM Beauty Fragrance Category Manager Anne Maligalig, who highlighted SM Beauty’s commitment to curating an exceptional fragrance collection.
Lancôme and So? Fragrances further engaged the audience with insightful brand talks, fostering a vibrant atmosphere for fragrance enthusiasts.
Following the program, the Fragrance Garden officially opened to the public. Shoppers were treated to event-exclusive merchandise and the first 300 customers with minimum purchases received a special branded velvet pouch.
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