From beauty creams to ice cream: Beautéderm CEO Rhea Anicoche-Tan jumps into a cool new business venture
Skincare maven Rhea Anicoche-Tan, founder and president of Beautéderm, surprises everyone with a cool new venture – an ice cream brand! Alongside her son, Adam Kenneth Tan, and Kapamilya star Gillian Vicencio, she hosted a sweet grand opening celebration last Saturday (April 6) at the Beautéderm Headquarters in Angeles City.
“I’ve never been the type of woman to do only one thing. I love discovering new things, innovating, and expanding. The newly-launched business is perfect this summer, offering delightful experience,” shared Tan.
The female entrepreneur also shared that her son Adam Kenneth will manage the ice cream business. She proudly said, “I fully trust him. I told him to enjoy this opportunity, express his creativity, and practice his entrepreneurial skill set.”
According to the business magnate, this ice cream brand which she franchised is a well-known brand in the Philippines. It has been around for more than 20 years now and has established itself as a beloved soft serve ice cream brand in the country.
The brand offers 80% less sugar soft serve ice cream flavors like chocolate, vanilla, avocado, and mango, as well as more unique and local flavors such as ube, coconut, and many more.
“Filipinos love ice cream in all forms. This has long been part of our culture, especially during summer. One thing nice about this brand, it has less sugar. This is a healthier option for everyone.”
She added, “I’m grateful for the blessings. Let’s continue to innovate and give more people jobs.”
Meanwhile, her popular beauty brand Beautéderm will celebrate its 15th anniversary. It is still the leading skincare company in the Philippines, offering FDA-approved and effective products.
