BEAUTéDERM Corporation jumpstarts its month-long 13th anniversary celebration with the official launch of social media star Zeinab Harake as oral care brand ambassador of the brand’s Koreisu Family Toothpaste and Etré Clair.

As it is developed, tested, and manufactured in Japan, KO-REI-SU is a combination of the Nihongo words KOKOTARU (bright), URESHII (happy), and TISU (teeth).

Beautéderm conceived Koreisu Family Toothpaste as a top tier oral hygiene essential that is fluoride-free and triclosan-free with very minimal ingredients that makes it safe and effective for the entire family to use. Koreisu is formulated with Sodium Bicarbonate (baking soda) that makes it a safe alternative to commercial toothpastes without sacrificing anti-plaque benefits while fighting tooth-decay that causes bacteria. The brand is also a whitening toothpaste that contains activated charcoal that eliminates stains and unpleasant odor.

Etré Clair is a line of antibacterial mouthwash and mouth spray that is part of the brand’s all-natural oral care products. Made with 100% organic ingredients, Etré Clair is a minty breath freshener that has potent antibacterial and antiseptic properties that that kills bacteria and reduces bad breath. Like Koreisu, it also whitens teeth by removing stains and brightens dull teeth for a vibrant, more confident smile.

As certified star with over 50 million followers across such platforms as Facebook, Instagram, TikTok, Twitter, and YouTube, Zeinab is one of today’s most influential personalities on social media with her lifestyle vlogs and challenge videos being top favorites by netizens not only in the Philippines but around the world as well.

As a young artist, Zeinab prioritizes dental and oral health which she regularly mentions on her vlogs which makes her the perfect brand ambassador for Koreisu and Etré Clair. “For me, we really need to take care and prioritize oral hygiene. I always remind the viewers of my vlogs that we must brush our teeth three times a day.”

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And Zeinab is absolutely elated now that she is officially part of the Beautéderm family. “It’s such an honor to be part of the Beautéderm family. I really felt the love and warmth when they welcomed me,” says Zeinab. “I feel so grateful that they trusted me to represent Koreisu because it is so different from all the toothpastes that I used in the past. Etré Clair is also perfect as it freshens my breath and protects my mouth in an instant. I could really feel that my teeth and gums are fully protected with Koreisu and Etré Clair…nasa next level talaga sila.”

Beautéderm President and CEO Rhea Anicoche-Tan and Zeinab Harake

Beautéderm President and CEO Rhea Anicoche-Tan on the other hand is equally thrilled to have Zeinab onboard her growing Beautéderm family. “Zeinab is a very welcome addition to the family and she will surely be very instrumental for us to reach a younger and wider market because of her awesome platforms,” says Rhea. “Zeinab is so genuine and sweet. What you see is what you get. I see her as a very happy baby and she is such a joy to work with. I am honored to have her as my newest brand ambassador.”

Zeinab also gushes knowing that she will soon experience a one-of-a-kind adventure with her Beautéderm family. “Happy 13th anniversary to Mommy Rei and to my Beautéderm family. I can’t wait to celebrate many more anniversaries with you. I am 100% sure that there will be more and more support for Beautéderm and I am honored to be a part of that.”

Enjoy your brightest, happiest teeth ever, and experience the complete oral care package with Beautéderm’s Koreisu Family Toothpaste and Etré Clair.

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For more information on Koreisu Family Toothpaste and Etré Clair as well as exciting news updates on Zeinab Harake, follow @beautédermcorporation on Instagram and @beautédermcorp on Twitter; like Beautéderm on Facebook; and subscribe to Beautéderm on YouTube.


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