It runs in the blood. Showbiz seems to be a calling.

Talented and fresh-faced, celebrity daughter Gela Atayde made a rare public appearance as one of the featured stars in the grand opening day of the recently concluded Bench Fashion Week (BFW) Holiday 2022.

BFW is the one of the biggest fashion events of the season as it has been a celebration of style that consistently showcased the artistry of both local and international designers such as Rhett Eala, Joey Samson, Mark Bumgarner, and Ivarluski Aseron as well as New York’s Willy Chavarria and Rafe Totengco, since its inception in 2017. BFW 2022 was especially highly-anticipated this year because as it marked its very first physical runway after going virtual at the height of the pandemic.

Directed by the legendary Robby Carmona, this year’s runway presentation featured BFW’s amazing collaborations with Filipino designers such as Lesley Mobo, Antonina Abad Amoncio, Russell Villafuerte, and Jenni Contreras among many others.

Gela, who is a Bench endorser, walked the runway of Jenni Contreras’ collaboration with Human that paid homage to the groove, vibe, and spirit of the “me decade” of the ‘70s.

Her youthful vibrance coupled with her electrifying stage presence and beauty makes Gela an ideal choice to embody Jenni Contreras’ whimsical take on the 70s.

Gela Atayde with fellow celebrity kid Icee Ejercito

Gela, who is currently a mass-communication major in De La Salle University, is showbiz royalty – being the daughter of award-winning veteran actress Sylvia Sanchez and businessman Art Atayde and sister to internationally-acclaimed actor, Congressman Arjo Atayde, and dramatic actress Ria Atayde.

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As a trained dancer, Gela was a member of Poveda Enciende and is currently part of Legit Status. With Poveda Enciende her team snatched the bronze medal in the International Cheer Union Hip-hop division and the gold medal in The Dance Worlds competition which was held in Orlando, Florida in 2017.


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