Contributed by Sandy Cagurangan
MR.DIY, one of the country’s favorite one-stop-shops for family and home improvement, recently held a media launch last May 15 at Novotel, Quezon City to introduce its new brand ambassadors – Team Kramer. The celebrity family represents the ongoing MR.DIY ‘The Family Store for Everyday Needs – Meron DIYan’ campaign.
According to Roselle Andaya, CEO of MR.DIY Philippines, “MR. DIY is more than just a store; it represents values and aspirations. When we say MR.DIY, we’re talking about enhancing family life by improving homes, nurturing familial bonds, and fostering a loving environment within our households.”
This campaign emphasizes their mission to provide families with their everyday home and lifestyle needs. The brand is committed to upholding its motto of “Always Low Prices” and offers a wide range of goods and necessities to satisfy customers’ daily needs and demands.
Andaya further emphasized that affordability and product quality are not mutually exclusive, and customers should expect to get value for their money without compromising on the products that become part of their homes. She also highlighted that MR.DIY aims to create nurturing spaces for families.
According to Mark Charles Salecina, Senior Marketing Manager of MR.DIY Philippines, the campaign places families at the forefront of the company’s focus. “We always prioritize families in our services and strive to reach out to more families by opening additional stores. We want them to feel that there’s always an MR.DIY store nearby, ready to meet their everyday needs with quality products, at always low prices that every family member can enjoy – Meron DIYan!” Salecina said.
The brand’s first-ever celebrity brand ambassador is Team Kramer. Consisting of Doug and Cheska and their children Kendra, Scarlett, and Gavin, Team Kramer participated in the launch and interacted with the guests. The famous family took part in a game called Meron DIYan, where they had to guess and imitate MR.DIY products alongside the media.
The Kramer family recently embarked on the construction of their new three-story home. Last year, they described their decision to build a new home as “a build and sell passion project.”
Andaya also expressed, “We are fortunate and excited to welcome a family that epitomizes what MR.DIY stands for: positivity, shared experiences, growth, hard work, respect, and love. These are the values we share with the Kramer family.”
MR.DIY is the nation’s favored one-stop-shop retailer for family and home improvement. As the leading home improvement company, with over 370 locations nationwide, MR.DIY is dedicated to enhancing the lives of its customers by providing convenience at every store.
For amazing deals and featured promos, visit MR.DIY’s official website or follow /mrdiyPH on Facebook and @mrdiy.philippines on Instagram and TikTok. Have a fast, safe, and enjoyable budol shopping experience!