New music label Viral Records commits to artists’ authenticity and freedom of expression
“We would love to give a platform and opportunities to local and upcoming artists,” Patsy Ferrer, one of the heads of new musical label Viral Records, unveiled the company’s objectives at the grand media conference at White Space Manila in Makati last month. She continued, “Our label is not just a platform for musicians, it is a canvas for emotions, stories, and experiences come to life through music. We are here to support and nurture emerging talents, provide sanctuary for artists to flourish, and create an environment where creativity can thrive. We center our mission in putting our artists first above anything else.” She emphasized that in an industry that is ever-changing, Viral Records is committed to innovation, authenticity, and the soul of music.
Patsy Ferrer
The new wave of emerging musicians in Viral Records’ roster of talents has ignited a spark within the music industry, thanks to their distinctive styles and varied genres. However, there is a common thread binding them all – their creative autonomy to express themselves.
The team at Viral Records embraced this challenge, uniting a batch of artists who share a passion for music. Their mission? To ensure that these talents elevate their artistry to industry recognition. Viral Records proudly offers a rich variety of Filipino music, featuring diverse artists who share impactful stories through their musical masterpieces.
Viral Records’ President Don Ferrer said, “We are excited to share our vision in a world where we promote artists from all walks of life. our advocacy is not just to showcase talents but to nurture the passion and create a safe space for music.”
Don Ferrer
Meet the local artists being championed by the newest music industry player – Lirico (Lino, RJ, and Nicole), Chandler, Isaiah, Jefn, Top Notch, Akashita, and Noodlez:
