Beautéderm Corporation continues to celebrate its 13th anniversary with the formal launch of Piolo Pascual as ambassador of the brand’s newest set of oral care essentials Koreisu Family Toothpaste and Koreisu Whitening Toothpaste.

As it is developed, tested, and manufactured in Japan, KO-REI-SU is a combination of the Nihongo words KOKOTARU (bright), URESHII (happy), and TISU (teeth).

Beautéderm conceived Koreisu Family Toothpaste and Koreisu Whitening Toothpaste as a set of top tier oral hygiene essentials that are both fluoride-free and triclosan-free with very minimal ingredients that makes the products safe and effective for the entire family to use. Koreisu Family Toothpaste is formulated with Sodium Bicarbonate (baking soda) that makes it a safe alternative to commercial toothpastes without sacrificing anti-plaque benefits while fighting tooth-decay that causes bacteria. Koreisu Whitening Toothpaste on the other hand is a whitening toothpaste that contains activated charcoal that eliminates stains and unpleasant odor.

It should be noted that this is the third consecutive year that Pascual has been with Beautéderm as one of the brand’s A-list endorsers.

With an awe-inspiring career that spans three prodigious decades, Pascual’s body of work include a consistent string of top-rating primetime television series as well as blockbuster and critically-acclaimed films that has defined several generations, making him one of the most respected and trusted actors in the history of Philippine entertainment. The immense mainstream popularity and accomplishments of the iconic actor in both television and film paved the way for him to pay it forward as a producer of quality films that greatly contribute to the growth of the industry.    

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Pascual’s success as an actor is borne out of hard work and perseverance, which is very much parallel to the story of Beautéderm that has equally inspired countless Filipinos. Both Pascual and Beautéderm are passionately committed to excellence and the highest standards of quality – making them a perfect match. And Pascual being a certified health buff makes him the ideal artist to promote Beautéderm’s oral care essentials, especially these days where the maintenance of good wellbeing is extremely important not just to survive but also to thrive in these very challenging times.   

“Koreisu Family Toothpaste and Koreisu Whitening Toothpaste are daily essentials of mine in maintaining excellent oral health,” says Pascual. “These are all-natural products that are not only hygienic but it adds an extra layer of protection against germs and viruses as well. I am so grateful to my Beautéderm family and to Ms. Rei for trusting to represent these amazing products that I absolutely love.”

Beautéderm’s President and CEO Rhea Anicoche-Tan on the other hand is thrilled to have Pascual on-board the fabulous Beautéderm family for the third straight year. “Who doesn’t love Piolo? No one could every argue that he is the ultimate hunk and one of the industry’s top leading men,” says Anicoche-Tan. “But beyond all the pomp of his showbiz persona is a hard-working man who creates a positive difference in this world through his professionalism, humility, and the goodness of his heart. Plus it really doesn’t hurt that he has a dazzling megawatt smile right? It is truly our pleasure to have Piolo with us in our Beautéderm family.”               

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Splash a much-needed dose of premium in maintaining superior oral health and switch to Piolo Pascual’s number one choice – Beautéderm’s Koreisu Family Toothpaste and Koreisu Whitening Toothpaste.

For more information on Beautéderm as well as exciting news updates on Piolo Pascual, follow @beautédermcorporation on Instagram and TikTok; follow @beautédermcorp on Twitter; like Beautéderm on Facebook; and subscribe to Beautéderm on YouTube.