LOOK: Key business tips from the owners of expanding beauty business ‘Royal Aesthetics’
When it comes to venturing into entrepreneurship, unless you’re doing it all on your own, you need to find the right business partner. That’s what married partners David Jayabalan and Mrs. Universe Philippines 2023 Arlene Cris Damot found in each other aside from being life partners. Royal Aesthetics, their joint project, is a flourishing medical aesthetics business that is now thriving. Here’s how the power couple did it:
Humble Beginnings: They opened a small clinic that offered basic services, with emphasis on quality and customer experience.
Market Adaptation: In response to client demand, they expanded to include threads, Botox, fillers among other non-surgical services in demand at the time.
Strategic Expansion: As such, they have carefully reviewed the opportunities available and opened up more branches.
Leveraging Opportunities: For instance, malls (like SM) has invited them for branch opening which improves their reach of clients.
Stepping Back, Stepping Up: The couple became smartly transitioned to overseeing the overall growth while assigning capable employees for daily operations. This helped them concentrate on their development plan.
Future-Focus: Thus, this means that there are intentions for them to establish a surgical center so as to provide customers with multiple options within the field of beauty enhancement procedures.
Strong Marketing: One of the driving forces behind this company is Arlene’s marketing expertise which includes social media engagement as well as billboard campaign.
Necessary Keys for Similar Businesses:
Quality Above All: Inception and continuous customer expansion are to be achieved by excellent customer service and results.
Listen to Your Market, Innovate: Take note of the services that your customers are requesting for and be ready to change up your offerings when required.
Expand with Caution: Think about issues like location foot traffic while opening new branches or adding other services.
Team Building: Your business can only take you so far. Find great employees so you can focus on strategy and growth.
Marketing Never Stops: Use Facebook, Google Adwords etc. as well as a strategic billboard like Royal Aesthetics had done in the past.
Though these tips were inspired by the success of Royal Aesthetics, every company is different. Practice thorough market research to establish what will work out best for you and your target clients.
Visit royalaesthetics.ph for more information.
