Shoppers were excited for the 12.12 Big Christmas Sale, Shopee’s most joyful year-end celebration, with an over 13 times uplift in the number of items sold in the first 2 hours of December 12 compared to an average day.

Key trends in the Philippines in the first 2 hours of 12.12

  • Many waited for 12.12 to shop for daily essentials and make bigger household purchases to maximize their savings. Health & Personal Care, Women’s Apparel, and Home & Living were the most popular product categories among Filipinos. To look their best for reunions, shoppers prioritized skin care with over 600,000 products sold, followed by women’s tops. They also shopped for home decor to get their houses decked out for holiday celebrations.
  • To enjoy lower prices on their holiday purchases, shoppers raced to snag free shipping, cashback, and discount vouchers, with over 14 million vouchers claimed.
  • With all the best deals available, eager shoppers all over the country rushed to cross items off their wishlist. A shopper from Batangas with a pair of women’s rubber sandals, a shopper from Capiz with a plush doll for kids, and a shopper from Lanao del Norte with a pair of women’s sandals made the earliest checkouts at exactly 12:00 AM on 12.12.

Until Dec 15, shoppers can look out for other attractive deals including free shipping with no minimum spend, ₱1 Deals, and 10% off daily.

Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale at https://shopee.ph/m/christmas-sale.

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

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Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.