While embracing a new normal, people at home began trying new things. From new discoveries that help people become better versions of themselves, or honing in on skills that can be used to contribute or help other people, Heineken celebrates all the new experiences people have gained from living under lockdown. There’s always something worth celebrating in life.
Unforgettable in its iconic green bottle with a red star, Heineken is a world-class, premium quality beer brand, beloved for its refreshingly balanced taste. True to its open-minded, cosmopolitan, and witty personality, Heineken invites the Gen Zs and the Millennials to take on a new approach to life. Life has made us all slow down a bit, take a step back, find new ways to connect, and see things through a fresh perspective even when things are not favorable. It all comes down to what you make of it, and sometimes all it takes is a fresh perspective to create a #FreshExperience.
Although we do things in isolation, sharing our experiences with friends and family makes them even better. The #FreshExperience campaign inspired a lot of social media influencers to share their stories.
Being passionate and pursuing one’s passion
Passionate people are ones who always thrive. They enjoy what they do and nothing can rain on their parade.
Dominic Roque is the perfect example of discovering and pursuing one’s passion. He says he misses the racetrack, but he channeled his energy into his newfound love for photography – something he can surely use to help build his business. “As for myself, I am continunously learning more about photography each day. It gets more exciting everyday,” shares Dominic.
When he started his company, Domo Caps, Dominic also learned that there’s always a fresh experience waiting to be discovered. The business has now grown more than he ever expected it to, and he is exploring different ways to be productive.
Kerwin King says you might be feeling stuck at home right now, but he’s learned there’s always a fresh experience waiting to be discovered. He has recently found time to reconnect with two of his old passions: collecting comic books and vinyl records! He won us over with the photo he posted of him finishing reading a comic book in one sitting, while listening to one of his favorite artists.
Staying committed to fitness
Jumping on the fitness bandwagon, Brazilian model and actor Daniel Matsunaga decided to try a new workout routine, using the keg as workout weights. Camille Co also got creative using Heineken to work out. “No gym? No weights? No problem,” she said. All she needed was a 5L keg of Heineken to improvise her home workout. After consuming the Heineken keg with friends, she used it as a substitute for weights. Now that’s taking Heineken to a new level!
Focusing on self-improvement
When one pushes oneself to keep learning, that’s when a person becomes a better version of himself/herself.
Vladimir Grand says he is not the type of person who’s fond of reading book. He shared, “it takes me forever to finish one.” He improved his English vocabulary and pronunciation through reading, but he says reading books also taught him to be more patient, persevering, and organized.
So keep on creating, exploring, learning, connecting… loving and discovering fresh experiences. Regardless of the situation, it’s possible to keep enjoying new fresh experiences every day! How are you coping with the new normal? We want to hear from you. Share your #FreshExperience on your IG feed with us today, and add the hashtag #HeinekenPH, and tag us @heineken_ph.