When the King of Primetime Television finds the right brand of denim jeans, you can expect a celebration of two powerful icons coming together and a denim line set to revolutionize how we wear our jeans today.

FPJ’s Ang Probinsyano star Coco Martin’s got a signature look — one that is casual and low-key. His style is spotless, effortless and relatable. He’s a man whose outfits are classic but in step with the times and also never excessive. Nevertheless, his usual plain shirt and jeans seem to add more to his easy-going and predominantly Pinoy charm.

But just like any other regular guy looking for jeans that falls at a perfect length and fits you just right, Coco has had his share of jeans troubles, too. “Pag bumibili ako ng jeans…sukat sa bewang pero madalas sobrang haba. Kaya pinapaputulan ko pa para sumakto. Pag nagpa-alter ka naman, hindi na proportioned yung jeans. Mas malaki na yung opening sa laylayan (hem opening) at mas maluwag sa binti,” complained the Ang Probinsyano actor.

With Coco in jeans almost every day, working or not, he knows only too well the ups and downs of looking for the right pair. “Mapapagod ka na maghanap, dagdag-gastos pa sa paputol, tapos hindi pa rin tatama ang sukat… Ngayon, dahil meron nang JAG 28”, hindi na natin kailangang magtiyaga sa ganun. Bukod sa magandang quality ng tela at naka-tailor fit sa atin, available sa JAG ang maraming design sa iba-ibang haba na sukat sa’yo, Saka nakakagalaw ako ng maayos sa JAG. Importante yan sakin lalo na sa klase ng trabaho ko,” Coco added.

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Now, with celebrity denim boss Coco Martin, JAG has once again rolled out a genuine innovation in denim, tailoring a line cut to fit all types of denim users. Having customers discover the joy and value of a right inseam, JAG introduces its Cut For You 28” inseam denim line.  

“Alam naman ng lahat na pag denim ang usapan, number 1 ang JAG at laging may ino-offer na bago. Pinakabago nga dyan itong JAG 28”. Wala nang “alteration”. Wala nang kunyari “back to original” ang laylayan. Original na talaga ang suot mo, walang binago,” explained JAG’s newest denim partner.

With Cut For You, JAG makes sure you get your pair of jeans in the proper inseam measurement, guaranteed that they are neither too long, nor too short. It’s the pair that fits you just right, falls at a right length, hugs all the right spots and still lets you move freely and comfortably.

Media Launch: Coco Martin with Zeus Collins, Charles Kieron or Hashtag CK, Japoy Lizardo, PBB Otso Big 4 Yamyam Gucong, Fumiya Sankai, Andre Brouillette, and Lou Yanong

Utilizing premium stretch fabric, JAG now offers denim jeans in varying inseam lengths. With the innovative pairing of Coco Martin and JAG, more and more people are realizing and appreciating the benefits of finding the right length of jeans. Now JAG makes them accessible and available for everyone – off the racks!    


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