|Unilever & RFM’s Magnum Ice Cream; Solenn Heussaff; Press Launch
Images: Raymond Gutierrez’s instagram account (@mondgutierrez)
The heat is on as the newest frozen treat arrived in the country. Joining the competitive marketing of cold products this summer is famous ice cream brand Magnum. The brand was launched in the Philippines last Tuesday along with its celebrity ambassadors. Magnum is a premium ice cream bar on a stick covered with cracking Belgian chocolate. After years of popularity abroad, it’s good to know the brand is now readily available to Filipinos.
|Now available in the Philippines:
Magnum Ice Cream in 3 flavors – CLASSIC, ALMOND, and CHOCOLATE TRUFFLE
Read on for some random stuff on this summer fix:
|(L-R) Raymond Gutierrez, Liz Uy, Solenn Heussaff, Tessa Prieto-Valdes, and Erwan Heussaff
Image: Raymond Gutierrez’s instagram account (@mondgutierrez)
- Philippine brand ambassadors for the ice cream treat are TV host Raymond Gutierrez, celebrity stylist Liz Uy, singer-actress Solenn Heussaff, writer-socialite Tessa Prieto-Valdes, businessman-food blogger Erwan Heussaff, and fashion designer Rajo Laurel. This set of endorsers is doing a great job hyping up the ice cream craze especially online. A number of of netizens have been uploading their photos with Magnum on social media.
- Magnum has brand ambassadors in different countries. The brand was launched in the US last year with actress Rachel Bilson as the global ambassadress.
Video: Youtube (uploader cathace2000)
- Magnum in the Philippines is available in three flavors:
- CHOCOLATE TRUFFLE
|SRP for a Magnum ice cream stick is Php50.