One of the world’s most iconic brands, Coca-Cola, took a huge step as it launched its latest no-labels campaign. This is an effort to promote a world free of labels, stereotypes, and prejudices. During this time of Ramadan in the Gulf, Coke cans do not bear the iconic logo. There is also a note on one side saying, Labels are for cans not for people. (Photo courtesy of Coca-Cola Middle East and Business Insider)

The brand’s creative agencies came up with a video to give us a better appreciation of their unique campaign:

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