After weeks of anticipation and speculation since its announcement, Ivana Alawi graces the music video of Adie’s viral hit Paraluman. She plays the titular character of the song who takes you on an unexpected elevator ride. Adie and Paraluman’s story proves that beautiful things may bloom in the most unexpected and confined places.
Released on O/C Records’ Youtube channel on June 5, 2021, the video was directed by Bela Padilla. OC Records bosses, Kean Cipriano and Chynna Ortaleza, asked her to listen to Paraluman and soon after the storyline of her short film was born. Bela also made the collaboration with Ivana possible. Ivana truly embodies who Paraluman is and she was able to effectively take us on a refreshing journey in this story.
The result of this fun and creative endeavor between artists is a beautiful story filled with romance, a proverbial ride through sweetness, sorrow, and ultimately, the love and fulfillment one feels through such unexpected, romantic encounters.
Adie, remains humbled and grateful to the beautiful things happening in his career so far. He is thankful to Bela and Ivana for giving him a chance to work and learn from them. He also hopes that this will not be the last time that they could collaborate on something together.
Paraluman has entered Spotify’s Viral 50 Global, has been steady on the Viral 50 Philippines chart, and has been featured on several, prominent Spotify playlists. The song has reached 7.9 million streams since its release.
Paraluman’s official Music Video is now available on the official YouTube channel of O/C Records.
Adie is a singer-songwriter who knows his way around the small and significant nuances of music and its purpose as an art form and a tool expression, which allows him to create heartfelt songs that will draw in ears, capture hearts, and tell compelling stories that leave his audience wanting more.
Hailing from Biñan, Laguna, he is an incoming first year college student, having recently graduated at the University of Perpetual Help Laguna. His passion for music first emerged when he bagged 3rd place at the UPSHL SHS week’s singing contest. He cites Moira Dela Torre and Shawn Mendez as major music influences, enjoys playing basketball and loves to draw. A budding visual artist as well? The list is endless with Adie.
Early in his career, Adie gained a following by posting viral covers of songs on social media. He got his first shot at doing original material when he submitted an entry for Callalily’s Open Collab songwriting competition, a contest that would grant the winner an opportunity to write a collaborative track with the band. He would go on to make it to the top ten of this competition. Kean Cipriano, was quick to recognize his potential and eventually offered him a recording and management deal with OC Records.
Soon after, his debut, tear-jerking and hit single Luha was released in 2020. His follow-up release Paraluman is now enjoying viral success. The song has been playlisted in several, prominent Spotify playlists: Hot Hits Philippines, Top 50 Global, Top 50 Philippines, OPM Rising, Trending Tracks, and Spotify Viral 50 in the Philippines.
With almost 1 million monthly listeners on Spotify, Adie is set to conquer the waves and capture more hearts through his heartfelt and emotionally captivating songs. If you are one of those people swept by his passion for music, you can follow him on Adie at
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