Royal Air, a fast-growing airline in the country, sees more opportunities as it launched its hub in CEBU last May 20, 2019. With the opening of its five new routes, the airline now allows passengers to fly direct from Cebu to Manila, Davao, Puerto Princesa, Caticlan, and Cagayan De Oro.

Cebu, the newest addition to Royal Air’s strategically placed hubs, carries an important role in Royal Air’s growth.

As Department of Tourism (DOT) reported a whopping 8,099,346 million tourist arrivals in 2018, Central Visayas is expected to continue the lead in the nation’s tourism rise.

“With more aircraft coming in later in the year, we are ready to open additional routes which we will launch from our Cebu hub. Royal Air is serious in expanding our market reach across the southern region; it is one of the many ways we can make the journey pleasant for our customers.” said Ed Novillas, CEO of Royal Air Philippines.

Known for its century-old churches, historic landmarks, and beautiful white sand beaches, Cebu and its neighboring provinces are recognized by DOT as top tourist destinations in the country.

WATCH a snippet from the media launch:

ADDITIONAL NEWS: Royal Air introduces the Next Generation of In-Flight Entertainment

Product overview/specs

The Next Generation in Connectivity starts high up in the air, the Sapphire In-Flight Entertainment Platform brings to you connectivity, entertainment, financial freedom and comfort whilst flying with your favorite airline, Royal Air.

The most powerful BYOD IFE System (Bring Your Own Device), In-Flight Entertainment System, providing passengers with thousands of hours of premium contents from favorite brands of movies, music, games, news that are streamed directly to passenger personal devices.

Sapphire brings an unparalleled hardware performance that is met by an unparalleled software. A full-fledged Next Generation IFE software transforming your flight experience.

Thousands of hours of high-quality premium contents in Full HD 1080p format.

The system has the following main features: a. Entertainment; Movies, Music, Games, News b. Airline Services, promotions, flight bookings c. Hotel bookings, local transport, tour packages and resorts d. Inflight Duty Free, Shops or E-Commerce, e. Travel Insurance f. Financial Services g. Social Media

Product features

SAPPHIRE Cube, a custom suite of inflight entertainment and connectivity solutions, is a hardware and software solution that provides wireless IFE for Low airlines who choose not to install satellite connectivity (internet). The IFE Cube platform delivers content directly to laptops, tablets and smartphones utilizing Digital Rights Management (DRM) technology to offer secured content.

SAPPHIRE Cube solution that allows airlines to brand their IFE service through a customizable portal (user interface) that becomes the central platform for delivering entertainment inflight. SAPPHIRE Cube offers a comprehensive line-up of excellent content and airlines determine access and pricing.

How-to-use / how-it-works

1. Enable Wi-Fi from your device, search and connect to the

SAPPHIRE Network 2. Open your browser and type www.sapphiredtx.com 3. Register and/or Login on SAPPHIRE platform 4. Enjoy!

Who-could-use

The Sapphire IFE is attuned to new generation of travelers that it is designed for use of passengers own personal devices; smartphones, laptops and tablets.

What type of content

SAPPHIRE brings passengers wide variety of premium contents, from latest branded movies to undying Classics from Hollywood studios, Local, Asian and international movies of your favorite genre, action films, drama, comedy, sci-fi, romance and many more. The platform also brings your favorite music from your favorite local and international artists, inflight magazine, shops, travel insurance, safety videos and inflight meals.

Product limitations

Sapphire IFE system does not provide internet in flight.

Company partner

Global JD Capital as the holding entity for the project. Dornier Technology, as the technological partner.

Royal Air has announced the launch of a new inflight entertainment system called Sapphire In-Flight Entertainment System. In partnership with Global JD Capital Pte Ltd, the inflight entertainment system allows travelers to pair their devices and stream digital content while in the sky. It also has other feature such as; inflight purchase of meals, inflight purchase of airline merchandise, Digital news and event and travel insurance. Advertisers also has room/slot to advertise their products. Passengers also can chat or ask for assistance using the SAPPHIRE Cube chatbox, enjoy financial services, purchase insurance while in-flight, book a hotel and tour package, enjoy duty free shopping at the comfort of your seat.

This technology is free and may be used right after the aircraft’s takeoff.

“We always explore innovative ways to render added value to our passengers. The Sapphire IFE System manifests Royal Air’s sincerity in continuously enhancing the experience of our customers with us,” said Ed Novillas, CEO of Royal Air Philippines.

To date, Royal Air serves over 7 routes across the Philippines out of 3 major hubs: Manila, Cebu and Clark (Pampanga).

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