FIFTEEN years into the skincare industry, Beautéderm President and CEO Rhea Anicoche-Tan spoke passionately about causes dear to her heart. “It isn’t just about what you accomplish in life. It’s about the number of hearts and lives you touch.”

This month, the Beautéderm’s power woman partnered with new local endorsers from La Union to push her advocacies for single mothers, senior citizens, and underprivileged children.

“Beautéderm is dedicated to serving people—through giving programs for strong and inspiring women, single mothers, scholarships for underprivileged children, and providing quality assistance to the elderly,” Tan said. 

Tan’s new partners in achieving charity works and making the brand even more popular—Governor Raphaelle Veronica “Rafy” Ortega-David, Congressman Francisco Paolo “PAOwer” Ortega V, Coun. Lucia Esperanza Valero, Dr. Angelica Maranan-Maglanoc, Atty. Myra-Diwata Rivera-Caroy, Althea Mavis Salazar, John Kirby Savellano, Tom Tuason, Erven Jay Silverie, Lovelia Ollero, Ozzy Gallardo, Divina Marie Villanueva, Nick Ordinario, Benito Nerida, and Anjali Camacho Pradeep Kumar.

“These trailblazers have established their names in their community and they have already gained the trust of their kababayans. This gift enables them to easily capture the hearts of more local consumers and let them know about Beautéderm and its advocacies,” the Beautéderm founder shared. 

She added, “We’re honored and blessed—that public figures like Gov. Rafy Ortega-David and Coun. Lucia Esperanza Valero gave their full trust and support.”

The local endorsers avidly use the beauty brand’s products and are open about their admiration for the brand’s growth and what it stands for. These local partners witnessed how Beautéderm goes beyond making sales. The brand navigates its way to the hearts of its consumers through numerous charity projects and advocacies. This time, the brand’s causes are strengthened with a powerhouse team of endorsers backing it up.

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With a solid business group and star-studded roster of ambassadors, Beautéderm is going strong and has become a market leader.

Its latest signature skincare set, Blanc Set, has been raking in positive reviews from consumers, referring to it as a game- and life-changer. “We take pride in bringing out high-quality, FDA-approved products that really deliver results,” the business tycoon ended.

Meanwhile, Board Member Francisco Arturo Ranches III, Dr. Camille Tolentino, Atty. Jenny Marie, Tenorio, Tricia Anne N. Singson, Atty. Jie-Yannah Maryl G. Singson, Jester Singson, and Christienne Aldrine Z. Viloria from Ilocos were also added to the list of new local endorsers. Ysabel Ortega (cousin of La Union’s Gov), Kakai Bautista, and EA Guzman were present during the La Union media conference at Thunderbird Resorts. 

Visit Beautéderm store at Robinsons La Union, 3rd floor. Follow Beautéderm on Instagram @beautedermcorporation, @beautedermcorp on Twitter, and @beautedermcoporation on TikTok; like Beautéderm on Facebook; and subscribe to Beautéderm TV on YouTube.


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