The country’s certified ‘Crush ng Bayan‘ and Ultimate Heartthrob, Piolo Pascual, makes the last quarter of the year for BEAUTéDERM Corporation extra special. The fast-growing beauty brand welcomes its newest celebrity ambassador. This is another milestone for the company celebrating its 11th anniversary in the beauty category.
Without a doubt, Beautéderm is now one of the major key players of the beauty and wellness industry here in the Philippines and “Papa P” joining the family is one of the huge surprises the company has lined up for its loyal customers, resellers, and distributors this year.
Beautéderm President and CEO Rhea Anicoche-Tan, honored by People Asia magazine in its annual “Women of Style and Substance” list this September, is ecstatic to have the sought-after and award-winning actor onboard.
“Piolo has always been in my bucket list ever since I started the company in 2009,” says Anicoche-Tan. “With hard work, careful planning, and prayers my dream to have him as one of my ambassadors is finally a reality as I have always admired his body of work as one of the most accomplished and respected artists in the industry.”
Specifically, Piolo, who lives an active and healthy lifestyle, is endorsing Beau Charcoal Soap from the brand’s Spruce & Dash men’s line – a best-seller and a favorite product of thousands of consumers. Beau, an FDA-notified and a certified Superbrands bath soap, detoxifies and exfoliates as it provides a clean, fresh, and delicious scent especially for busy men who are always on-the-go.
“My sister has been a long-time user of Beautéderm products, I have read a lot about the brand, and I’ve been hearing positive feedback about it from my colleagues in the business,” says Pascual. “Beau is a daily essential of mine as it truly delivers its promises – I feel relaxed, energized, and rejuvenated every time I take a shower after a long day.”
Anicoche-Tan is also very grateful for the undying support of loyal Beautéderm users even in the midst of the pandemic. “We will continue to be faithful to our commitment to serve not only our users but our resellers and distributors as well in developing more products that boast of the highest quality. We have partnered with Piolo because we have so many similarities – chief among them is our unrelenting passion for excellence. We, at Beautéderm, are humbled to have him as part of our family.”
Piolo, also a businessman himself, is inspired by the business model of Beautéderm. “I’m so glad to know that the brand is helping so many people and their families because of the business opportunities that it provides to its resellers and distributors around the country. Their sales force is one of the most hardworking teams I’ve ever seen and I am honored to be part of Beautéderm.”