“Wala po kasi siyang masyadong issues sa showbiz. Kilalang-kilala rin po siya talagang flawless ‘yung skin, maputi, maganda ang kili-kili. So, very match po siya sa brand namin.” This was how The Skin Bureau Marketing Head Max Perez explained why the brand chose the country’s Primera Kontrabida Gladys Reyes as its first product endorser. “Siya po ang unang-unang endorser talaga namin.”

Kilalang-kilala rin po siya talagang flawless ‘yung skin, maputi, maganda ang kili-kili. So, very match po siya sa brand namin.” – The Skin Bureau Marketing Head Max Perez on Gladys Reyes
Primera Kontrabida Gladys Reyes | Photo courtesy of her Instagram account

In a pretty pink dress, Kapuso actress Gladys was every inch a skin brand ambassadress during the virtual media conference last Saturday. She glowed and looked nothing like the wicked character she usually portrays onscreen. When The Philippine Star’s entertainment editor Ricky Lo complimented her about how her facial features seemed to have softened now compared to her Mara Clara days, Gladys laughingly responded, “Ay, thank you po! Para na bang hindi kontrabida? Puwede na bang hindi kontrabida, Tito?” She later went on to reveal the skin secrets behind the transformed look.

The Skin Bureau General Manager Jeff Geronimo shared how he powered through the tough times during this pandemic and used positive thinking to move forward in business. That’s how he and his team decided to launch new products and the first product endorser for the brand.
When asked why they chose Gladys, he said her timeless beauty and perseverance make her perfect for the brand.

Skin story

Aside from the expected attribution to beauty products, Gladys was honest enough to thank her genes and mom’s dedication to skin care for the flawless skin she has always been known for. She shared, “‘Yung pag-aalaga ng skin, bata pa ako, ‘yung nanay ko talagang maalaga na sa balat. Unang-una, Kapampangan din po kasi kami so ang Mama ko, very metikuloso pagdating sa balat. So, halimbawa, may kagat ako ng lamok, lalagyan na agad niya ng pantanggal sa peklat kahit hindi pa nagpepeklat. Kaya thankful ako talaga sa kanya.” Gladys said she just continued the skincare regimen her mom has taught her through the years and shared a skin secret she has been raving about in several interviews.

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“Open ano na yan [secret], lagi kong sinasabi before, ‘yung pieces of calamansi, ‘yung fruit. Babaliktarin po ‘yun. ‘Yung juice po nun, ikukuskos sa mga siko, sa tuhod, sa armpits. Kaya, soon, makikita rin nila, alam ko po, meron din ang The Skin Bureau ng calamansi, na magagamit din nila pero this time, nasa product na.

Gladys confirmed with The Manila Standard editor Nickie Wang that she’s passing on to her daughter the same skincare tips she learned from her mom.Si Akisha, medyo nakuha niya rin ang light skin. ‘Yung pag-aalaga ng skin, ayan, siyempre bago matulog, kailangan namo-moisturize din. Ang mga bata, very active din sila. Importante talaga na malinis ‘yung skin bago matulog. Mag-moisturize kung kinakailangan. Kasi ang mga bata hindi tayo makakaasa na alam na nila ‘yan. Parang ako din noon. Kaya kung anong ginagawa po ng Mama ko, ganun din.

While taking care of her family and handling several businesses (Sommereux catering and food delivery, That’s Entertainmeat meat supply, and Gladys Reyes online acting workshops!) were frequently mentioned during the interview, I caught Gladys emphasizing the need for moms and wives like her to take care of themselves during this pandemic. She said, “Ito rin ‘yung time, itong pandemic na’to, itong naka-lockdown, habang hindi pa normal ang lahat, ito na nga ang New Normal, to take good care of yourself also. Kasi minsan nane-neglect natin ‘yung health. Ang laking factor kapag nakikita nating okay ang skin ko ngayon, clear ang skin ko ngayon, parang nakaka-inspire ‘di ba? Ang lakas nun maka-boost ng morale despite of what’s happening around us.”

Seeking self-care isn’t selfish

When Christina Alpad of the Manila Times asked Gladys for her thoughts on busy moms looking at self-care as a form of selfishness, the actress was quick to debunk the idea. “Of course not! Alam niyo po, ang self-care or self-love is definitely not selfish! Kasi lalo na tayong mga mommies, paano tayo makaka-function nang maigi kung hindi natin aalagaan ang sarili natin,” she said and went to to share her personal bouts with guilt when she gave birth to her firstborn and longed for a salon trip and pampering experience. She later reiterated, “Hindi po pagiging selfish ang self-love and self-care. For me, it’s also self-respect. Para respetuhin ka ng iba, kailangan maging presentable ka. Hindi lang sa paningin ng mga anak at asawa mo kundi sa paningin ng lahat. Mag-re-reflect ‘yun. Sasabihin nila, ‘Ay, ang happy nito! Siguro masaya ang buhay nito, siguro kuntento ito sa family. It reflects.” She put emphasis on the value of skin in this issue. “Hindi ba nakikita niyo ‘pag haggard ang isang tao sa sa skin? Same, kapag glowing, kapag parang banat na banat ‘yung skin, ibig sabihin, naaalagaan niya ang sarili niya. Huwag tayong ma-guilty, lalo na tayong mga mommies.”

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Skincare beliefs, rules, and routine

When it comes to her personal self-care, Gladys strictly lives by certain rules like removing her makeup right after work, taking a shower at night for a restful sleep, and choosing the right products. “Kapag nahanap niyo ‘yung ka-partner niyo, ‘yung skincare products na ‘yun, ay naku, huwag niyo nang pakawalan! Kahit ‘pag pumunta kayo sa CR namin, nandun na ‘yung pouch na merong night cream, day gel, para hindi ko makalimutan. Basta kailangan, religiously ang paggamit,” she said.

Here, Gladys explains how thoroughly washing off her makeup after taping is a MUST.

Gladys’ skincare routine with The Skin Bureau, her partner of choice, is no secret. She shared, “With the Skin Bureau Essentials, I’ve already tried their hand and body lotion. I’ve been using it and also my daughter, pinapagamit ko ‘yun sa kanya. Actually, kulang sa ‘kin, hindi na ata aabot ng isang linggo lang. Kasi maya’t maya talaga ilalagay mo tapos parang ‘di ka na mag-co-cologne kasi mabango na siya.” She joked about how the scent seemed to have an effect on her husband, actor Christopher Roxas. “Kaya feeling ko, dahil yata dun, kaya kapag matutulog na kami, ‘yung asawa ko parang teka ang laki-laki ng space, ayaw umusog dun. Naaamoy ata ‘yung hand and body lotion!”

Gladys also enumerated other The Skin Bureau products she loves. “‘Yung mga soaps, I use the oatmeal with honey, and itong mga toner nila. Para mas mag-clear ‘yung skin and ‘yung glow lumabas. They have their night cream also, sa gabi po ito.” Her face suddenly lit up when she remembered her favorite, “Meron din silang parang BB cream! ‘Pag nilagay mo ‘yun, kahit daytime, para ka ring naka-powder na. BB cream serum siya. Combination siya ng BB cream and serum! Eh ‘yung mga serum na nagamit ko before, parang puro oil lang. Pero ‘yung BB serum ng The Skin Bureau, ‘pag nilagay mo siya, para kang nag-powder nang very light. Nakaka-fresh ng skin!” She also added the use of day gel and sunscreen from the brand to complete her routine. Gladys raved about how lucky she feels that she discovered the brand at a time she was looking for the right products. “Nakakatuwa rin kasi sumakto, I’ve been looking for a product para ma-maintain ang skin. Hindi puwedeng tutal inalagaan naman ng nanay ko, okay lang kahit hindi ko na alagaan. Kailangan pa rin ime-maintain mo.

While Gladys is all for taking care of herself and maintaining great skin, she still has set limitations for herself. When asked about her take on invasive procedures and injections offered by beauty clinics, she said, “Siyempre, kanya-kanya naman ano. I have nothing against it. Pero kung ako lang, personally, medyo takot kasi ako! Takot ako sa injection, sa totoo lang. Kasi kahit papaano, meron na rin tayong mga fine lines lalo na ako tawa ako nang tawa, so meron na akong fine laugh lines. Pero natatakot talaga ako. Atsaka usually kasi sabi nila kapag actor ka, tapos may Botox-Botox ‘di ba (She pointed at her forehead), baka raw mabawasan ang reaction mo. Although hindi ko alam kung totoo nga kasi hindi nga ako nagpaganun. Personally, ano na lang siguro ako, products. Ang pagtanda, hindi mo maiiwasan, hindi mo matatatakasan ‘yan pero you just have to age gracefully and be happy.”

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